As the natural‑food world faces an unprecedented supply‑chain tumble, one surfer‑turned‑superfood brand is quietly stepping in to keep wellness routines flowing.
On June 5, 2025, United Natural Foods Inc. (UNFI) — the main distributor for Whole Foods and Natural Grocers — suffered a major cyberattack. The fallout? Ordering and delivery systems went offline, leaving store shelves empty and staff overwhelmed. Even as UNFI reports “progress,” many stores still face delays, paperwork, and uncertainty
With UNFI down, even the most mindful retailers are struggling. From NYC co-ops to California organic markets, shoppers can’t find their usual snacks or staples. What once felt reliable now feels fragile — a reminder that “natural” doesn’t mean invincible.
Enter Laird Superfood — founded by surf legend Laird Hamilton and Olympian Gabby Reece. Their lineup of plant-based creamers, adaptogenic blends, greens powders, and snacks ships directly to your door, avoiding distributor delays entirely. Your wellness routine, uninterrupted.
At EarthFolk, we gravitate toward brands that blend functionality with philosophy — and Laird Superfood hits that mark. It’s not just about plant-based fuel (though their Daily Greens and Superfood Creamers are top-tier). It’s about a company built on performance, sustainability, and simplicity.
Founded by athletes who live by the rhythms of nature, Laird Superfood creates products that respect your body and the planet. They use clean ingredients, skip artificial fillers, and design everything with real-world wellness in mind — from early surf sessions to late-night deadlines.
Their direct-to-door model is convenient and one that cuts out the noise, the middlemen, and the compromises.
To support folks disrupted by the UNFI outage, Laird Superfood is offering exclusive promo codes:
– 20 % off your first one‑time order
– 40 % off (an extra 20 %) your first subscription
Just use CODE: INSTOCK at checkout to test their fan‑favorites — like Sweet & Creamy Superfood Creamer with Adaptogens or the Daily Greens “rainforest in a jar.”
